BRAND CONSULTANCY

Brand consulting encompasses a range of services and activities aimed at helping businesses or individuals effectively develop, improve and manage their brands. The specific components of brand consulting may vary according to the needs and objectives of the client, but in general it includes branding,marketing communications and sales development. We determine our roadmap together according to the needs of our clients and then take action.

Branding

Branding is the process of creating a unique and distinctive identity for a product, service, company, or individual. It goes beyond just creating a logo or a name; it involves shaping the perceptions and emotions associated with the brand.

Elements of Branding:

  • Logo and Visual Identity: Designing a recognizable logo and visual elements that represent the brand.
  • Brand Personality: Defining the characteristics and traits that the brand embodies.
  • Brand Messaging: Creating consistent and compelling messages that convey the brand’s values and benefits.
  • Brand Experience: Ensuring that every interaction with the brand, whether through products, services, or customer support, aligns with the desired image.

Marketing Communication

We adopt methodologies and tactics by the brands to convey the messages in a unique and creative manner to their existing and prospective customers about their offerings of products and services.

We carry out marketing communications for brands, realizing the messages, values and offers that a brand wants to convey to its target audience through various channels and mediums within the framework of the roadmap we strategically determine. In addition, we carry out the marketing communication of the brand by making strategic planning together with the brand team in terms of increasing brand awareness, shaping perceptions and influencing consumer behavior.

Sales Development

By identifying the brand’s target markets, we develop tailored strategies to help brands achieve sustainable growth from season to season.

We analyze the brand’s current sales strategy and help develop a more effective and targeted approach.